Journal 4

In Jon Gertner's article “True Innovation (2012),” the author states the conception of the true innovation by introducing the lessons of Bell Labs. First, the author listed many achievements of Bell Labs to verify the innovation. Then, the author moved to state the importance of a creative working environment and the strategy to approach the environment. Finally, the author concluded that the true innovation can be accomplished in different ways.

As the question is mentioning the way of Bell Labs, I think this kind of method can only benefit technology companies in some essential areas. Theoretic development and basic applications, which need a long time to update, are essentially products in technology companies. Those improvements are not acceptable for the companies that need a quick cash flow because basically most companies are aiming to get more money instead of producing innovation for the future. Even though the society is going faster and faster, the revolution of fundamental theory is hard to happen in a short time.

However, the innovation is very important for every company. The may not spend too much time and money on doing some basic research, but it is still necessary to have a group of creative people to expand the application of the technology. Nowadays new ideas mean money. The way of innovation in most companies is different from the way of Bell Labs, but it have a good efficiency, which is considered more significant in some companies that may not last for too long.