In Jon Gertner’s article “True Innovation,” he states the importance of being innovative by introducing Bell lab as an example. First, he said that Bell lab did a great job in innovation. Second, he gave us a successful example of Mervin Kelly, who is in charge of the innovative activities in the lab. In a conclusion, he made a comparison between Bell and some other commercial companies.

Personally, I agree with what Mervin believes. I think that is what innovation all about and that’s a good way for a company to do innovation work. The things or concept he insists are: architectural, aspirational, and organizational. These are the basic idea for a company to go well. If it doesn’t have any architectural stuff, there is no basement for the innovation to set. If there are no aspirational there won’t be any ideas come up. And also, if there is no organizational order for people to follow, too much innovation element won’t get well connected and well used.

I think, this philosophy work for most of the companies. Mostly technology company with great competitions would need this kind of qualities to support them to organize all the things.